Have you played any of the ever-increasing in popularity logo quizzes lately?

How many did you get right?

How many people would identify your logo with your business if it was a part of the quiz?

Unless you are a Fortune 1000 company or have had some uncanny reach into their lives, probably few to none. Achieving brand recognition is a great thing, but let’s face it, a small business just doesn’t have the client base to allow them to be recognized by a swoosh like Nike has accomplished or simply by a color as UPS has done. Your business name simply must be a part of your logo until it has reached a saturation point in your target market.

That doesn’t mean your logo has to look like it was designed in a simple word processor program. Utilizing thousands of different fonts that are available and combining the text with simple graphical elements can make it first class with a modern appeal. Customization to an existing font can make the logo uniquely yours without the involvement of a full-scale custom logo design.

One of the main reasons to consider this approach is the cost involved. Logo design can be a huge expense and a very overwhelming process. While your logo choice is not a trivial issue, it should not be a consuming issue. If you would like to discuss some options that we can offer, please contact us today and we can help you with a logo in short order that will be a fraction of the cost and stress of the typical custom logo design.

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