Avatar | John Doe Design

Customer Avatar Exercise

Below is a list of questions that will help you create your ideal customer avatar. Definitely take a few minutes to answer them, as your answers to these questions, in addition to your geographic targeting, will allow you to set up your Facebook ads with laser targeting. After all, when it comes to Facebook ads, it’s absolutely CRITICAL to understand your ideal customer so you can set up your targeting appropriately. Going through a customer avatar exercise like this can help give you a clear idea of exactly whom you should be targeting with your ads, whether it’s for your own business or the business of your clients. When you submit this form, a copy of your answers will be sent to you for your records. Now, let’s do this…

Your Name*
First Last
Your Business Name*
Your Email*
Define Your Target
Are they male or female?*
- Male
- Female
- Either
How old are they?*
Single or married?*
- Single
- Married
Do they have kids?*
- Yes
- No
How old are their kids?*
What do they do for work?*
What’s their income level?*
Did they go to college?*
- Yes
- No
Where do they live?*
What language do they speak?*
What are their hobbies?*
What magazines/newspapers/trade journals do they read?*
What TV shows/movies might they watch?*
What websites do they frequent?*
Do they shop online?*
Do they go to any conferences or events during the year? If so, which ones?*
Who are the leaders and/or experts in their industry?*
Who are the primary competitors in their industry?*
List as many people, companies, groups/organizations that are similar to your customer as possible.*

Customer Avatar Exercise

Define Your Target